All CEOs should blog

Blogging is a new fad in India..gaining immense popularity among the youth. People enjoy reading blogs and more often than not, regard of them as something meant only for entertainment. The general perception still remains that blogging is an activity done by morons (read jobless people) or the IIT-IIM deadly duo nerds. Seldom do people realise that there is more to blogging than just entertainment. I would say its a right mix of infotainment. Yes ..thats what I am talking about...using blogging to popularize business and perform other important work.

Business blogging is something which is creating news in the States and Europe. The companies use blogging not just to fetch customers but also to retain them by improving their brand image. This is the power of blogging which Indian companies havent seemed to realise as yet. There are hardly a few blog-savvy companies and corporate people in India. And even a lesser few who are of the view that blogs can be used by any business, big or small, to reap benefits from them. The CEO of a very famous website in India firmly believes that all CEOs should blog because it not only brings in customers but also helps in building up or strengthening an already existing image of the company. Indian companies have to change their mindset towards blog and thats going to help in bringing in a lot of good to the Indian business scenario.