Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
Philip Kotler
The customer is not a moron. He is your wife.
David Ogilvy
If the circus is coming to town and you paint a sign saying "Circus Coming to the Fairground Saturday," that's advertising. If you put the sign on the back of an elephant and walk it into town, that's promotion. If the elephant walks through the mayor's flower bed, that's publicity. And if you get the mayor to laugh about it, that's public relations. If the town's citizens go the circus, you show them the many entertainment booths, explain how much fun they'll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that's sales.
Unknown
What helps people, helps business.
Leo Burnett
Advertising is the art of convincing people to spend money they don't have for something they don't need.
Will Rogers
About Me
- Medha Behera
- Pune, Maharashtra, India
- I have a passion for writing.. thats what I do! Write for a living.. write for pleasure.. write to express!! Simply write!!!